Questionnaire Design for Business Research demonstrates how to structure an entire questionnaire, including screening questions, skip logic, test plans, and a discussion of the dangers posed by overly long questionnaires.
Questionnaire Design for Business Research provides a wealth of examples that clearly demonstrate how to design research questions. In addition, the text walks you through the seventeen answers to the question: ‘What’s wrong with my questionnaire?’
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May 12th, 2010 at 1:41 pm
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